Leadership Library
Compelling, well-written content goes beyond a mission statement.
The Three R's of nonprofit messaging: We often hear how to frame nonprofit content for the external audience – constituents, donors, community. Storytelling. I suggest using the "3 R's" for targeted, comprehensive storytelling – reading, (W)riting, and ROI (Return on Investment). Business leaders tell us to read, read, read. Reading both fiction and nonfiction:
· expands our world, broadens perspectives
· helps us hone in on a writing style
· gets us thinking past our immediate world
· gets us noticing words, phrases, motifs, and styles for better nonprofit messaging
These benefits improve storytelling; the better the storytelling, the greater return on investment of mission messaging.
What books are in your #Leadership Library?
Here are a few titles from my library:
The Other Wes Moore: One Name, Two Fates by Wes Moore – unparalleled perspective
The Seven Traits of Highly Effective People by Stephen R. Covey – a refresher for re-focusing
The Old Man and the Sea by Ernest Hemingway – remarkable imagery
SMART Money Grant Writing: Get the Funding Your Organization Needs and Deserves by Tarra Nystrom, MBA – comprehensive grant writing and grants management how-to